0Whatever it is, DO IT, Do it 0til you0re satisfied0 is a very upbeat song that reminds us to do things that make us happy and keep us moving. Even the shoe company, Nike, uses the quote for their shoes and athletic wear of 0Just Do It0. We have so much trouble just getting started sometimes. It is hard, isn0t it? It is hard to get started in the morning, hard to start a diet, hard to leave a dead end job. It is even hard to just get up off the sofa, quit being a couch potato and actually turn the television on or off, much less get up to change the channel.
It is hard to learn to eat right, eat healthy, and eat normal portions. It is also hard to exercise, much less make time to exercise and be faithful to your program. Because it is so hard to do these things, it becomes very important to look for things that can give us incentives. That is why the song, 0Whatever it is, do it, and do it 0til you0re satisfied0, and shoe motto, just do it, means so much […]
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Now that we’re at the end of the year, it’s a great time to plan your publicity for 2008.
With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial. Lead times can vary from a day to six months depending on the media you’re pitching. Generally women’s magazines have the longest lead times, sometimes as much as four to six months.
If you want to find out what magazine lead times are, call their advertising department and get a copy of their media kit. This will not only tell you when advertising deadlines are (signaling your submission cut-off) but it will also show you what stories to pitch when. Generally magazines will try and coordinate advertising to coincide with their themes, so if you have a story about the benefits of yoga, you might want to dig through the advertising calendar and see if they’re planning to address it in a future issue.
Once you define your publicity targets and get an idea of what to pitch when, you’ll want to open up a calendar and start circling dates […]
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Lower back pain in women is quite common. In fact, lower back pain in both genders is quite common. Studies have shown that close to eighty percent of all people will experience lower back pain at least one time in their lives. There are a number of causes that could contribute to lower back pain in women.Some of the causes of lower back pain in women are muscle, nerve and ligament stress in the lower back, a sudden back injury like a fall or something caused by an automobile accident, arthritis, any job that requires repetitive movement or sitting in chairs that do not promote good posture or standing for long periods of time. There are also some distinctly female causes for lower back pain in women like fibroid tumours, menstrual cramps, pregnancy and endometriosis.You should always see a doctor when you experience lower back pain. Even though most of the time it is caused by routine wear and tear on the muscles, sometimes lower back pain in women (and men) is a sign of something more serious. A doctor can look you over and make sure that you are okay. You should always go to the emergency room if […]
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